The Media Image, in collaboration with BetMGM and Mojo Supermarket, has been honored with the Overall Presence – X Presence award at the 2024 Shorty Awards. The accolade recognizes our work on a bold, full-funnel NFL-season campaign that established BetMGM as a cultural force on X (formerly Twitter). Through tailored regional content, athlete-driven storytelling, and hyper-targeted paid support, the campaign activated brand relevance and engagement at scale across the platform.
About the Award
The Shorty Awards celebrate the most effective and culturally resonant work in digital and social media. The Overall Presence – X Presence category recognizes brands that consistently deliver best-in-class creative, community engagement, and performance across X, turning the platform into a strategic pillar of their marketing mix.
Why We Won — Results at a Glance
- Achieved 245% YoY increase in NFL season acquisitions.
- Over 1 billion impressions across channels, with X as the campaign anchor.
- Tailored activations across 41 states and D.C. using localised offers and talent.
- Featured NFL stars like Marshawn Lynch and Jamie Foxx to bridge national awareness with regional resonance.
- 108% of ROI target hit within eight weeks of launch.
